Wines that travel. Cards as keepsakes.
Potion Collector is a wine club and shop where every wine has an energy, every bottle in a pack or club arrives with its own collectible card, and the whole thing plays like an adventure. The wines come from all over the world, selected by Jason Lefler, veteran buyer, writer and educator.
Every wine has an energy.
Energies tell you how a wine behaves before anyone tells you where it’s from. Hover over a card, or tap it, to meet each one.
Find your energy.
Eight quick questions about what you like to drink. You come out with the two energies that fit you.
Take the quiz ↗Pick a pack.
Start with a two-bottle Calibration Pack, join a club, or browse the Cellar, where every bottle wears its energies.
See the eight packs ↗Open, pour, collect.
Every wine in a pack or club comes with its own collectible card. Keep them, and the set builds itself.
Read the Field Guide ↗Calibration Packs
Two bottles that show off one energy, with a card for each wine. There’s one pack per energy. Most collectors start with two or three and taste them side by side.
Compare all eight packs ↗Earned, not bought.
Membership starts when you join a seasonal pack. There are three tiers, Collector, Archivist and Lorekeeper, and you move up by showing up, not by paying more.
- Early accessto new releases
- Member-onlycollectible cards
- First wordon new drops
The search continues.
Stereophonic was about making wines nobody had encountered before. Potion Collector is about finding them, all over the world, and inviting in people who aren’t usually asked into the world of wine. Every Stereophonic wine already wears its energy.
Potion Collector
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